Social Reality, Inc. (NASDAQ:SRAX) - Breaking News - August 8, 2018
 

Bitcoin for Beta Testers of SRAX’s Blockchain Technology BIG Platform
 

Sign up now to secure opportunity to win when BIG opens in Beta next month; top three most active BIG Platform testers will be rewarded with Bitcoin

LOS ANGELES, Aug. 8, 2018 -- Social Reality, Inc. (NASDAQ:SRAX)'s blockchain identification graph platform, BIG, enters the Beta testing phase next month, and Beta testers will have the unique opportunity to earn Bitcoin for participating.

The most active Beta tester will be rewarded with five Bitcoins. The second most active Beta tester will receive two Bitcoins and the third will be rewarded with one Bitcoin.

“Securing strong Beta testers is critical to developing BIG,” said Kristoffer Nelson, COO of SRAX. “At this time, we believe a unique, relevant and engaging way to demonstrate and validate the BIG Platform is to reward our testers with Bitcoin during the Beta phase. We believe in the growing value of individuals’ data, and our goal is to empower consumers to be rewarded for what they share.”

The number of Beta testers of BIG, the first consumer-powered data marketplace where people will own, verify and sell access to their data, that are eligible to compete for prizes will be capped at 10,000 users. Testers will be accepted in groups during a month-and-a-half period through a public waitlist. Whether let in first or last, each user will have adequate time to interact with BIG and complete actions. The more actions a user completes with BIG, the more points he or she earns. Actions include registering for a free account with BIG, connecting your social accounts, answering surveys, checking into locations, and more.

Beta testing of BIG will also offer a series of team challenges, where all members of a team must complete various actions within a specific time frame. While users are assessed individually, they can earn more points through the team activities. The three users with the most points will be announced and crowned winners at the end of Beta, which is tentatively scheduled for December 31, 2018. The firm end date will be announced by Social Reality at a later date.

“BIG will benefit everyone in the Internet ecosystem, while improving the online experience, and it starts next month with Beta testers,” added Nelson. “Opening BIG in Beta is a huge step toward our goal of building the first data platform that places consumers at the center of the transaction with complete awareness and control. We are on a mission to empower consumers to realize the value of their data and the Beta contest with the Bitcoin reward kicks things off in a big way.”

Anyone interested in becoming a Beta tester can sign up at www.bigtoken.com/signup. Official rules of the BIG Beta contest will be announced at a later date and will be available at www.bigtoken.com/contest-terms prior to commencement of the contest.

About Social Reality
Social Reality, Inc. (NASDAQ: SRAX) is a digital marketing and consumer data management and distribution technology platform company. SRAX’s technology delivers the tools to unlock data to reveal brands and content owners’ core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIG (www.bigtoken.com), SRAX is also developing a consumer-powered data marketplace where people will own and sell access to their data thereby providing everyone in the Internet ecosystem transparency, choice and compensation. SRAX’s technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com. 

About BIG Platform and BIGtoken
BIG Platform, built on the blockchain by SRAX (NASDAQ: SRAX), is a consumer data management and distribution system. Under development, SRAX’s blockchain identification graph platform, BIG, is expected to be the first consumer-powered data marketplace where people will own, verify and sell access to their data. Through a secure blockchain platform and open source governance structure, BIG will provide everyone in the Internet ecosystem choice, transparency and compensation to manage and access verified data. Participating consumers will be rewarded, and developers will be able to build online experiences on top of the BIG Platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. SRAX’s BIG Platform will improve the online experience for all interested parties. For more information on SRAX’s BIG Platform, visit www.bigtoken.com. 

Safe Harbor Statement
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations and other risks and uncertainties, as set forth in our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.
CONTACTS:
Kirsten Chapman
LHA Investor Relations
415.433.3777
srax@lhai.com

Steve Stratz
Relevanz Public Relations for SRAX
206.300.9134
steve@relevanzpr.com

SOURCE SRAX
 

SRAX Closes Sale of SRAXmd and Receives $33.5 Million in Cash Plus Additional Consideration
 

Company to Receive an Additional $9 Million Earn-Out Upon Hitting Gross Profit Targets and Maintains 31% Ownership in SRAXmd, Representing $10 Million in Preferred Shares in the New Entity

LOS ANGELES, Aug. 7, 2018 -- Social Reality, Inc. (NASDAQ:SRAX), a digital marketing and consumer data management and distribution technology platform company, closed on August 6, 2018 its previously announced sale of its healthcare and pharmaceutical business, SRAXmd.

Terms of Transaction
The Company has sold its SRAXmd vertical to a group of institutional investors, including Halyard Capital. SRAX received $33.5 million in cash less transaction expenses. The Company will receive an additional $9 million as an earn-out upon reaching gross profit targets by December 31, 2018. SRAX maintains a 31% ownership in SRAXmd, representing $10 million in preferred shares in the new entity. The Company also repurchased 515,000 shares and 160,000 options from SRAXmd employees, significantly reducing the number of shares outstanding.

This sale of SRAXmd strengthens the Company's balance sheet and serves as proof of execution of its monetization and growth strategy. Proceeds of the sale will go toward growing the other SRAX verticals and BIGtoken.com, the Company's data management platform that enables consumers to own, verify and sell access to their data.

Management's Statement
SRAX's CEO and Chairman Christopher Miglino, stated, "We are excited to close this sale, which successfully demonstrates our strategy to develop and monetize new technologies and platforms. The capital positions us to continue the development of BigToken.com and our other verticals, which include SRAXshopper, SRAXauto, SRAXfan, and SRAX Social. Management and the board are exploring strategies to benefit the Company and its shareholders such as a share repurchase program and/or a special dividend, thereby creating continued shareholder value."

About SRAXmd
The SRAXmd platform is a highly-specialized ad targeting and data platform specifically geared toward healthcare brands, agencies and medical content publishers. SRAXmd serves ads to both healthcare professionals and patients using patent-pending process and technology, with the ability to reach more than 400,000 healthcare professionals and patients. Healthcare and pharmaceutical publishers utilize the platform for yield optimization, audience extension campaigns and re-targeting of their healthcare professional audience

About the Transaction
More information regarding the transaction can be found in the Form 8-K filed by the company with the Securities and Exchange Commission.

Chardan Capital Markets and Noble Capital Markets acted as financial agents and Silvestre Law Group, P.C. served as legal counsel in the transaction.

About SRAX
Social Reality, Inc. (NASDAQ: SRAX), is a digital marketing and consumer data management and distribution technology platform company. SRAX's technology delivers the tools to unlock data to reveal brands and content owners' core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIG (www.bigtoken.com), SRAX is developing a consumer-powered data marketplace where people will own and sell access to their data thereby providing everyone in the Internet ecosystem transparency, choice and compensation. SRAX's technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.

Safe Harbor Statement
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations, and other risks and uncertainties, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2017, as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACTS:
Kirsten Chapman
LHA Investor Relations
415.433.3777
srax@lhai.com

Steve Stratz
Relevanz Public Relations for SRAX
206.300.9134
steve@relevanzpr.com

SOURCE SRAX

SRAX Agrees to Sell SRAXmd for Up to $52.5 Million


LOS ANGELES,  July 30, 2018 -- Social Reality, Inc. (NASDAQ:SRAX), a digital marketing and consumer data management and distribution technology platform company, announced that it signed an asset purchase agreement on July 29, 2018 to sell a controlling interest in its healthcare and pharmaceutical digital advertising product line, SRAXmd, for total consideration of up to $52.5 million. The transaction is expected to close on or about August 7, 2018.

SRAX's CEO and Chairman Christopher Miglino, stated, "SRAX's long standing goal has been to leverage our proprietary technology to build and monetize distinct verticals in digital advertising. SRAXmd has consistently demonstrated great opportunity in healthcare and its abilities to operate in a stringent regulatory environment. This transaction gives us the benefit of the long-term growth we have been experiencing in MD, which we believe will be worth significantly more in the future while providing us the capital we need to grow our other verticals and to bring Big Token to market."

Terms of the Transaction
On July 29, 2018 management signed an asset purchase agreement to sell all of the assets of the SRAXmd product line to an affiliate of private equity firm Halyard Capital for total consideration of up to $52.5 million. SRAX will receive $33.5 million in cash, $10 million in Class A membership units of Halyard MD, LLC, the parent of the entity acquiring the assets, and an earn-out of up to $9 million upon the buyer achieving certain gross profit thresholds by December 31, 2018. The transaction is expected to close on or about August 7, 2018, subject to customary closing conditions.

More information regarding the transaction can be found in the Form 8-K to be filed by the company with the Securities and Exchange Commission.

Advisors
The company was assisted by Chardan Capital Markets and Noble Capital Markets, both of which acted as financial agents for the company. The company was represented by Silvestre Law Group, P.C. in the transaction.

About SRAX
Social Reality, Inc. (NASDAQ: SRAX), is a digital marketing and consumer data management and distribution technology platform company. SRAX's technology delivers the tools to unlock data to reveal brands and content owners' core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIG (www.bigtoken.com), SRAX is developing a consumer-powered data marketplace where people will own and sell access to their data thereby providing everyone in the Internet ecosystem transparency, choice and compensation. SRAX's technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.

About Halyard Capital
Halyard Capital is a lower-middle market private equity firm focused on creating value within companies in high growth sectors. The sectors of our focus include Tech-enabled Business and Information Services, Digital Marketing/Data Analytics, IT Cyber Security and IT Infrastructure and Communications. Halyard specializes in growth equity, leveraged buyouts and structured equity investments. More information can be found at http://www.halyard.com.

Safe Harbor Statement
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations, and other risks and uncertainties, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2017, as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information:

Kirsten Chapman, LHA Investor Relations, +1 415 433 3777, srax@lhai.com
Steve Stratz, Relevanz Public Relations, 1+ 206 300 9134, steve@relevanzpr.com

SOURCE SRAX

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About Social Reality, Inc.:

SRAX (Nasdaq: SRAX) is a digital marketing and data management technology company providing marketers, content owners and consumers tools to unlock the value of data.

Our technology unlocks data to reveal brands and content owners’ core consumers and their characteristics across marketing channels. By integrating all aspects of the advertising experience, including verified consumer participation, we deliver a digital competitive advantage for brands in the healthcare, CPG, automotive, sports and lifestyle verticals. Through our blockchain identification graph technology, the BIG platform, we are also developing a consumer-powered data marketplace where people will own and sell their data thereby providing everyone in the Internet ecosystem transparency, choice and compensation.

Corporate Timeline

March 2010 - Social Reality is founded by Chris Miglino & Erin DeRuggier
June 2011 - The idea for SRAX Social develops out of 5 successful social media marketing campaigns
October 2012 - Social Reality goes public
January 2013 - SRAX Social 1.0 is created
October 2013 - The SRAX platform is created and the Social Reality website is launche
May 2014 - SRAX Social is released to the public
June 2014 - The SRAX platform is upgraded and integrated with AppNexus/Yahoo/OpenX
August 2014 - SRAXmd and its website is launched
September 2014 - Social Reality acquires Social Spotlight Media
November 2014 - Social Reality acquires Steel Media and secures $25M in financing
May 2015 - SRAX App is launched
August 2015 - Social Reality achieves record revenue growth
May 2016 - Buy platform SSX is started
October 2016 - Social Reality is uplisted to Nasdaq Social Reality ticker is changed to SRAX
May 2017 - Social Reality is rebranded to SRAX
June 2017 - SRAX Social boosted Facebook post tool is launched
October 2017 - The idea for BIGtoken, our blockchain platform for consumer data management, is developed
November 2017 - SRAXfan, our sports vertical offering, is launched
December 2017 - BIGtoken whitepaper
March 2018 - BIGtoken alpha release is announced
April 2018 - SRAXauto, our auto vertical offering, is launched is released and website is launched

PRODUCTS

SRAX Platform: With the SRAX Platform you can:

> Integrate inventory and reporting from all your vendors, channels and formats in one dashboard.
> Build and save unique custom data segments in seconds.
> Get deep insights into campaign optimization with a dedicated single point of contact.

BIGToker: Our BIG (Blockchain Identification Graph) platform creates a secure and transparent environment for consumers to own, verify and sell their data.

With BIG, consumers, marketers and developers gain a comprehensive data management solution:
> Consumer empowerment and compensation
> Data verification and authentication
> Open source governance and development

SRAX Social: Our social media management platform and managed social services make it easy for agencies, businesses and individuals to grow brand awareness and loyalty.

With SRAX Social you can:

> Schedule, automate, and track your social media posts for multiple accounts and clients.
> Auto boost your Facebook posts based on number of likes, shares or other criteria.
> Invite as many team members as you want and easily allocate budgets to your team.
> Meet your digital goals with a strategic social roadmap that leads and grows conversations around your brand.

SRAX Reach: Our custom ad unit matches premium content with ads in a format built to perform for both content owners and marketers.

With SRAX Reach you can:

> Enrich your owned content with additional premium content.
> Gain guaranteed revenue from a fixed budget buy.
> Access premium brand-safe publishers.
> Deliver interactive cross-screen ad experiences at scale.

SRAX Auto: Our intelligent stack of auto tools places your marketing campaigns miles ahead of the competition to reach highly engaged auto intenders.

With our core set of auto intender tools you can:

> Use first-party data to ensure your brand is top-of-mind when known car buyers lease again.
> Track and target test drivers and visitors to specific dealerships.
> Link direct mail programs to online ad targeting.

SRAX Fan: Our complete set of sports fan tools delivers high scoring brand campaigns to fans at home, in the stadium and beyond.

With our core set of sports fan tools you can:

> Combine sports interest and behavior data to identify the most engaged sports fanatics.
> Reach out-of-home sports viewers at pubs, restaurants and more.
> Deliver in-stadium campaigns during peak engagement windows.

SRAX Shopper: Our stack of CPG tools puts your brand at the top of consumers’ shopping lists through performance pricing, custom data targeting and brand safe delivery.

With our core set of shopper tools you can:

> Influence shoppers at the right place and time with intent-based geotargeting.
> Drive in-store foot traffic and purchases.
> Deliver personalized shopper ad experiences at scale.

SOURCE: https://srax.com/

Disclaimer